Archive: 1999-2010
Looking back, my time at Badenoch & Clark was where I really started to understand how design can shape how a business presents itself. I worked with the marketing director to set up the company’s first in-house design team, giving B&C a proper visual identity and consistent voice for the first time.
The identity we created lasted for more than 15 years and remained central to the brand even after its acquisition by a larger US recruitment group.
I also developed branding for several new recruitment start-ups within the wider group and designed, built and maintained the company intranet, which became their first digital space for internal communication and resources.
Badenoch & Clark online
The B&C website, from 1996, 2000, 2003 and 2009.
From Netscape Navigator to the introduction of the iPhone.
Websites for start-up recruitment companies and marketing projects
Newspaper and magazine ads
Concept for an ad campaign.
The orange dot was taken from the then newly introduced logo.
Connections magazine
A printed recruitment-focused magazine for clients and candidates. It was written, edited and designed entirely in-house.
Badenoch & Clark organisation charts
Newsletters and the company intranet
