About me

I'm a freelance senior graphic designer with over 25 years of experience working with both individuals and large organisations. I specialise in creating compelling visual content that enhances clients' brand identity and communication strategies.

Key skills and expertise

Visual communication

I enjoy turning complex ideas into engaging and easy-to-understand visuals. My experience includes working on annual reports and infographics, ensuring the message always comes across clearly and effectively.

Branding and identity

I have a strong background in developing and implementing brand identities, including developing brand guidelines to ensure consistency across all platforms.

Digital design and development

With a solid foundation in web design and development, I’m proficient in HTML, CSS, WordPress and Shopify-based websites.

Client collaboration

I value collaboration and enjoy working closely with clients at all levels—from entrepreneurs to senior management in large companies.

My experience

2013—Present

Freelance Senior Graphic Designer

From individuals creating a new business to marketing managers in large organisations, I provide design and marketing services to anyone that needs to share their ideas, products and services with their clients, customers and followers. See some examples here:

Brochures & reports Logos Infographics Websites

2010—2013

Adecco Group UK & Ireland

Digital Graphic Designer

As a digital designer in the marketing team of the largest staffing group in the UK, I had an opportunity to work with 12 distinct recruitment brands. During this period, Adecco was the recruitment partner for the 2012 London Olympics. I collaborated with Locog on many projects, including designing the look and feel of the official job board website.

Lead design on the official Locog job board of London 2012
Specialist event and promotional website design and development
Office Angels website design and support
HTML email design, development and support
Group intranet design and development

1997—2010

Badenoch & Clark

Graphic Designer

Together with the marketing director, I helped establish the in-house design team at this professional services recruitment company. The job grew from a print role to encompass the development of websites, email and the corporate intranet.

Created B&C visual identity used between 2002 and 2018
Designed marketing and job advertising template system
Created branding and marketing tools for several subsidiary recruitment companies
Developed and designed WordPress-based online recruitment news sites